The Ad Age Small Agency Conference & Awards draws and celebrates the best small agencies from across the country. With such an exceptional community gathered in one place, Procter & Gamble has used the conference as a hands-on opportunity to meet fresh creative talent and discover potential new partners.
Last year, Ad Age and P&G teamed up to launch The Elevator Pitch, an on-the-ground experience that gave numerous small agencies up to five minutes to make a lasting impression on one of the world’s largest advertisers. This year, The Elevator Pitch returns as part of our three-day virtual conference. And while the experience itself may be changing to accommodate our remote circumstances, the spirit of The Elevator Pitch remains the same: you’ve got five minutes to succinctly and persuasively show P&G what you’ve got.
This year, P&G is using The Elevator Pitch to assist the Ad Council, an organization that works to help solve some of the most critical social issues in America with public service campaigns designed to educate, inspire and save lives.
You’ll be using your five minutes to creatively share how you would address one of two important challenges that the Ad Council has identified—the first being Drug-Impaired Driving Prevention and the second being Ending Hunger (through Feeding America). Which issue you choose to address, and how you choose to address it, is up to you. Props, key visuals, stories—all are fair game. We just ask that you bring your creativity.
The Elevator Pitch for P&G is made possible in part by Ad Age Amp. Learn more about Ad Age Amp here.
- P&G and Ad Age will select from the applications received from Ad Age Small Agency Conference attendees until all Elevator Pitch slots are filled.
- Applicants will be asked to submit their name, company size and other relevant company information. Applicants selected to participate will be notified and assigned an appointment time closer to the conference date. Those who have previously met with P&G are welcome to apply.
- Your elevator pitch will be filmed during your appointed time; pre-recorded video submissions will not be accepted. We suggest you limit the number of participants in your pitch to enable you to stick to the 5 minute time limit.
- Each elevator pitch video should center around answering one of the two creative briefs presented by the Ad Council: Drug-Impaired Driving Prevention or Ending Hunger (with Feeding America).
- P&G will not be present during the recording of each agency’s video but may be available for pre- and post-appointment networking in a virtual lounge.
- Topline agency information may be housed in Ad Age Amp’s custom dashboard for The Elevator Pitch. It is recommended that participants have an Ad Age Amp profile, but agencies are not required to have a profile to participate in The Elevator Pitch. Learn more here.
For more information, read these helpful FAQs.
Drug-Impaired Driving Prevention: Create doubt in the claim that marijuana doesn’t affect your ability to drive safely in order to get marijuana users to think twice before getting behind the wheel while high.
See the full brief here.
Ending Hunger (with Feeding America): Help Feeding America shift messaging from a “Donate Now” CTA in support of their COVID Response Fund to a broader awareness message driving ongoing support of Feeding America and empathy for people struggling with hunger.
See the full brief here.
Ad Age Amp’s custom dashboard streamlines the process by housing each agency’s topline information. The dashboard will also link directly to their Amp profile page featuring their areas of expertise, creative work, client roster, awards and editorial mentions in Ad Age.
It is recommended that participants have an Ad Age Amp profile, but agencies are not required to have a profile to participate in The Elevator Pitch. For more information and to claim your profile, visit AdAge.com/Amp or email adageamp@adage.com.
Participation in The Elevator Pitch is voluntary and limited to attendees of the Small Agency Conference & Awards who meet The Elevator Pitch requirements. P&G maintains final discretion over the selection of participants. If you are selected for The Elevator Pitch and have not yet purchased your conference tickets, please visit AdAge.com/saca2020 or email aaevents@adage.com with any questions.
Participation in The Elevator Pitch does not guarantee work for P&G or the Ad Council and does not create any relationship with P&G or the Ad Council or obligation on the part of P&G or the Ad Council to select or use any Elevator Pitch.
Please do not submit or share confidential information. P&G will treat submissions and responses as containing public information. The submissions will however not be shared with other agency participants at the conference by P&G, Ad Age and the Ad Council. Agencies agree that they shall not permit any public use and display of their Elevator Pitch without the permission of P&G and the Ad Council.
At P&G’s and the Ad Council’s sole discretion, participants may be invited to follow up meetings or receive additional information about project pitches. These follow up meetings or requests for additional information do not obligate P&G, the Ad Council, or any agency to accept or execute on the pitch unless the parties later mutually agree in writing.
By participating, agencies agree that this is “pro bono” and no compensation is provided for the kick starter ideas presented during the pitch in response to the Ad Council brief(s).
In order for your agency to participate in The Elevator Pitch you must have between 1-150 employees.
Agencies acknowledge that P&G, the Ad Council and other agencies may create the same or similar ideas and concepts contained in the agency’s Elevator Pitch, and these similarities will not entitle the agency to any compensation from P&G, the Ad Council, or another agency. Except for materials in the public domain, Elevator Pitches must include only materials created by the agency or that they have rights to use and to allow P&G and the Ad Council to use and must not infringe on the rights of any other person or entity. Participating agencies agree to release, discharge and hold harmless P&G, the Ad Council, and Ad Age, and each of their respective directors, officers, employees, agents, successors and assigns from and against and any and all claims, liability, costs, damages or injuries of any kind arising out of or related to the agency’s participation in The Elevator Pitch.
